MOTORCITY ROOTS FESTIVAL

Motor City Roots is a music festival featuring local and industry acts based in Detroit, MI. Starting in 2022, the festival aims to become a staple in the annual music festival scene.

Working with MCR, my role involved crafting the overall look of the festival for promo campaigns and event itself. Brand assets, gradients, and more were designed to be utilized in all sorts of materials as well as signage throughout the event including banners on the main stage. Capturing the event with my team further punctuated the experience as in the recap you see a lot of the deliverables in practice as well as footage of artists I was able to capture on my drone.