PUPS

Pups, an online pet service focused on food, medicine, and more delivered right to your home. In my youth, I participated in numerous design challenges including this one that provided thirty consistent logo design prompts. These challenges gave me a lot of practice and of those included one of my favorites.

For the color, I went for a rich purple that I believe conveyed reliability and compassion as I’d expect from a pet store. I drew ideas of “pups” at play and landed on the portrait of one of my personal favorite dogs, the french bulldog.